Aelia Anna

The Pestemal towel has been evolving over the last 600 years to become the towel of choice both for its highly absorbent and ultra-quick drying properties, but also for its comfort and elegance. Hand loomed from natural fibres of cotton, it is lightweight, smooth and yet durable. Its extensive use over the centuries means that it has undergone many modifications and refabrication to be exactly the preferred multipurpose material it is today.

…Simply enjoying Pestemals wasn’t enough for me though. I grew up in Australia where my family had been in the clothing industry and where I had also taken several designers courses. I knew then what I really wanted to do – express my love of the Greek Summer on Pestemal. It seemed clear to me what I had to do: combine my love for Pestemal and the Greek summer into a business.

I spent many long hours conceptualising designs, combining Mediterranean and modern themes to be what you can see here on this site. Today, I still wake up at night with fresh ideas, get up and sketch them down while they remain fresh in my mind. As the designs began to come, I developed a design and production team around me, skilled in bringing my designs to fruition and production of prototypes for trial and then final hand loomed production.

Explore Aelia Anna HERE