Sitano

At the beginning of 2021, the travel itch was in full swing. We had spent the past year in and out of COVID lockdowns, living in family members' basements, and working in bedrooms. To escape reality, we started planning trips to the beach, the lake, and anywhere that was open for business.

Like most of the country, we had spent the last year of our lives in exercise clothes. It was time for some wardrobe improvements to help make us feel and look good on our much-needed vacations. And thus, the dreaded online hunt for vacation clothing began. With no one-stop shop for resort wear, we wasted an embarrassing amount of time and money trying to shop for well- made, reasonably priced cover-ups. The blaring gap in the market for vacation apparel was jumping out at us.

To help fix our own shopping troubles, we decided to build a brand that focuses on creating stylish, comfortable cover-ups. So, we launched Sitano together.

We are proud to be a female-founded company. Having met in middle school, we have survived some very awkward stages of life together. From 8th grade civics projects to after school tennis matches, our friendship started in our youth and has evolved ever since. We parted ways for college and have not lived in the same city since but have certainly covered a lot of geography - Atlanta, Athens, Memphis, Dallas, New Orleans, Paris, Philadelphia, New York, and Charlotte. Our friendship and different life experiences have made coming back together to build this company so much fun and we are excited to see where it takes us.

Explore Sitano HERE