Fenix Takes Flight: Turkish Brands Debut on Miami Beach
Embrace Turkish Elegance with These Ten New Brands from Fenix Showroom
Turkish craftsmanship has long been synonymous with quality, artistry, and timeless design. This year, Fenix Showroom is bringing ten luxury Turkish brands to SwimShow 2025, offering a modern and dignified array of couture, fine jewelry, and accessories. From handcrafted jewelry to ethically produced textiles, these brands integrate a celebration of heritage into contemporary trends. Muge Cizgenakat of Fenix Showroom, speaks to the craftsmanship behind each brand.
“We live in a time when people are no longer looking for more—they’re looking for meaning. In a world of mass production and sameness, uniqueness and quality have become the new luxury. That’s exactly what these emerging designers from Turkey bring to Miami Swim Week: pieces that are crafted with care, limited in quantity, and rich in story.”
Artisan brand Join Us and brightly patterned Nefes both draw their inspiration from nature. Offering a collection of elevated knitwear that is a blend between innovation and organic form, Join Us attracts fashion-forward women through its unique perspective on clothing. Nefes—named after the Turkish word for “breathe”—is rooted in the idea that natural elements are essential for fashion to truly feel alive. Designed with the future in mind, Nefes establishes itself as a timeless brand through its conscious approach.
Jaquette by Elvan Tığlıoğlu and accessory label Happy-Nes pull their inspiration from personal stories of cultural exchange and global exploration. Elvan’s experience partnering with French agency, La Mode En Images brought her into collaboration with renowned labels like Cartier and Chanel, evolving her eye for global fashion differences. Meanwhile, Nesligul and Ilan Karas, founders of Happy-Nes, gained creative inspiration far from bustling cities in the slow, colorful life of tropical islands like the Philippines and Zanzibar. Though their environments differ, both brands are fueled by the desire to experience the world and translate it into art.
Taka and Mers use fashion as a way to uplift and empower women. Mers, inspired by the cultural pulse of Istanbul’s Grand Bazaar, fuses tradition with organic shape to craft silver pieces for the contemporary woman. Taka encourages self-expression through fashion that’s fun, freeing, and evocative with woven pieces that are timeless and bold. Taka is invented to be lived in and loved.
Lopé and Fersknit encourage wearers to lean into individuality and authenticity. Fersknit’s handmade jewelry of silver and thread is completely personalized. Each piece is hand-crafted for size and preference with the same care and intention the brand’s founder, Ferhat, poured into developing the brand. Lopé, founded by two friends ready to pursue fresh careers, produces jewelry with precious stones for anyone looking to enhance their personal style with elevated aesthetics.
As eco-conscious as they are practical, Tullaa and See Feel develop bags with purpose and people in mind. See Feel—a Turkish yoga mat bag brand—offers a minimalist, user-first approach. Made for active lifestyles and busy routines, its canvas bags carry the quiet beauty of simplicity. Tullaa, which began as an entrepreneurial project working with expert handweavers, and has since evolved into a brand that combines sustainable practices, cultural heritage, and modern sensibility to craft classic bags with care.
SwimShow 2025 promises to be a celebration of innovation, sustainability, and creative expression. Fenix showroom further brings that vision to life exciting style enthusiasts globally. We are excited to welcome these ten Turkish brands to the Miami Beach Convention Center where the colorful patterns and sophisticated innovation harmonize perfectly with the vibrant culture of Miami.