What Buyers Shopped: SS25 Collections
We're so excited to bring you the inside scoop on what buyers were loving from the SwimShow floor this summer! As the swimwear industry gears up for Spring/Summer 2025, we look to our exhibitors and buyers - and they all have been buzzing about the latest trends, standout designs, and emerging brands that are sure to turn heads next season! From innovative cuts to the most vibrant fabrics, we’re highlighting pieces of collections that captured the most attention in 7 must-have trends! Explore the SS25 collections that will define next year's swim + resort fashion!
These bold designs are all about cutouts, offering a chic blend of daring and elegance for a standout look on the beach or poolside!
Shop the brands: 1. Beach Lingo 2. Ola Azul 3. Heat 4. Mar de Lua 5. Molo 6. Dulzamara
The plunge neckline trend brings a touch of confidence, the strikingly deep cut enhances a sleek style, perfect for turning heads and making a bold statement!
Shop the brands: 1. PrAna 2. Helen Jon 3. Caha Capo 4. Skye 5. Z&L Europe
Keepin’ it classic! White will never be out of style and always looks chic and ready to board your nearest yacht!
Shop the brands: 1. Corpo 2. Sea Level 3. Sun N Sand 4. VYB 5. Walker&Wade
Bring a fresh, polished vibe anywhere you go by combining perfectly paired pieces for a seamless, stylish look!
Shop the brands: 1. Ola Azul 2. La Moda 3. Body Glove 4. PHO Firenze 5. Fiory
Wearing pink is always a good idea! Every shade of pink is perfect and creates a look that’s as fun as it is fashionable!
Shop the brands: 1. Eidon 2. Haris Cotton 3. Elan 4. Muche et Muchette 5. Guria 6. Helen Jon
Embrace your vibrant side with lively patterns and striking designs, perfect for standing out in any setting!
Shop the brands: 1. Aelia Anna 2. America & Beyond 3. Rio De Sol 4. Hale Bob 5. Banana Moon 6. Bermies
Stay stylish and sun-safe with versatile cover-ups and chic protective wear, ensuring you look fabulous while enjoying coverage during those high UV index days!
Shop the brands: 1. Sunflair 2. Sunmarin 3. BloqUV 4. Floats Eyewear 5. HIHO