2024 SwimLab, our swim incubator program in partnership with WGSN

May 5

For the third year in a row, SwimLab, the innovative collaboration between SwimShow and WGSN, presents an exceptional opportunity for emerging designers to catapult their careers onto a global stage. With a focus on fostering talent and nurturing creativity, SwimLab provides a dedicated space where designers can showcase their unique visions to influential buyers and industry professionals. This invaluable exposure propels aspiring brands towards the path of success, offering a transformative boost that propels them forward in the competitive swimwear industry. With SwimLab, the dreams of emerging designers are not only realized but amplified, as their brands take center stage and flourish within the international swimwear community. SwimLab is located in the CrossRoads Lounge in the center of the show floor.

This season’s brands chosen by WGSN to take part include Applod, Ika Manu, Masha Swim and Saint Somebody.

SAINT SOMEBODY

Sophie Henderson-Smart

An Australian independent swim & resort wear label passionately committed to empowering women and creating a new, size-inclusive world of luxury fashion. SAINT SOMEBODY rests on the foundations of quality and mindful design - utilizing ethical and sustainable production philosophies. Entirely women-led and operated designing brilliantly fit pieces for women size 8-24 (US).

APPLOD

Applod is a Colombian brand that seamlessly merges European luxury fabrics with artisanal craftsmanship and the vibrant hues of Colombia. Our collections are crafted through the narratives of our creative director's lived experiences, gathering inspiration from various global locations and infusing them into our graphic and textile designs. Rooted in the retro aesthetics of the 80s and 90s, our swimwear celebrates diversity, with sizes for every body type, embracing the ideals of globalization and unity.

MASHA SWIM

Celebrating femininity through a minimalist and elegant approach of luxury swimwear. Each piece is crafted from high quality Italian fabrics that are ready for holiday. Designed and developed by family-owned, Croatian manufacturers - ensuring longevity with each piece.

IKA MANU

“Ika Manu” means flying fish in Rapanui (Easter Island, Chile). The performance luxury swimwear brand founded by the two Chilean sisters, Sofi & Fran Cañas, focuses on innovative sustainable and comfortable swimwear for water sports/activities. The Miami based brand brings you: “don’t end up naked unless you want to!"

Judi Stein