The New Brands to Watch at SwimShow 2024
Our 2024 edition of SwimShow is just around the corner, from Saturday, June 1st to Monday, June 3rd, and there are several new brands to keep an eye on! Season after season, we love bringing the best of new & veteran swim brands to the show floor so take a look at who’s new and be sure to visit their booths at the Miami Beach Convention Center.
Aegean Cat is a luxury swimwear brand that started in 2019 by Christina, a Greek native. Aegean Cat Swimwear is named after the ancient cat breed, native to the Greek Islands. This cat is strong willed, free and personifies the modern female spirit. Today, the Aegean Cat collection is skillfully crafted in a small atelier in Athens. The butter-soft fabrics originate from the finest Italian mills with a superior elasticity which smooths and sculpts the body, for unmatched comfort and ease. Visit https://aegeancatswimwear.com/
Aelia Anna specializes in Pestemal style towels with a Mediterranean breath of life. Hand loomed from natural fibers of cotton, it is lightweight, smooth, and yet durable. Its widespread use over the centuries tells us it has undergone modifications allowing it to be exactly whatever you need it to be today. Visit https://aeliatowel.com/
All That She Loves was born in 2016 in the Costa Brava, marrying Mediterranean energy with slow fashion ideology. At the front of All That She Loves is Clara Esteve, a fashion designer specialized in swimsuits and intimates. Garments that are handcrafted, woven, linked and dyed in local workshops in Girona, Barcelona and El Maresme, Spain. This is one brand takes pride in not taking any shortcuts. Visit https://allthatsheloves.es/en/
Baye London - Swimwear designed to be a statement of self-assurance. Embrace your beauty. Be All You Envision, BAYE. Conceptualized by the South-African London-based designer, Kerry Sykes, the brand is committed to body positivity. Suits are crafted with premium Italian fabric and trims designed to last, including features such as ultra-chlorine resistance, sun block resistance, and they’re made to move with your body, not against it. Visit https://www.bayelondon.com/
Grace Elliot is a Luxury Women’s swim and lifestyle collection, launched by Emma Delieu from a small coastal town in West Sussex, England. Each of these designs are distinctive, featuring detailed artisan hand detailing. Grace Elliot is committed to celebrating the entirety of women and their lives, aiming to forge strong and successful connections with clients and working communities. Visit https://www.graceelliot.com/
Hutch was launched in 2010 by Daniel Saponaro, a native Brooklynite, with the understanding that what women really want in their closet are easy, feminine pieces that are flattering, timeless and versatile. Hutch is sold in over 125 stores across the country and recently seen in People Stylewatch, Hutch is well poised to become a girl's go-to for fun and fresh dresses and separates. Visit https://hutch-design.com/
Left on Friday is a women-owned brand that designed a swimsuit that can keep up, is easy to care for, and feels amazing on. Owners Shannon and Laura were tired of their swim gear letting them down in every way. They had the surf suit, the lap suit, the hot tub suit, but not one suit that they loved, looked good in, and that could stand up to all their adventures. Left on Friday uses premium quality fabric paired with delicate threads, and long-lasting elastics for ultimate comfort. Visit https://leftonfriday.com/
Sunset X Vine – Calling all the guys! Sunset X Vine is designed in Canada, creates elevated pieces. From terry cloth tops to swim trunks made with quick-dry™️ fabric, Sunset X Vine is a must for an effortlessly cool beach look. Visit https://sunsetxvine.com/
Between all of these incredible and fresh brands, this season is going to be full of gorgeous prints, fabrics, and integrity. Who are you looking forward to visiting? #SeeYouAtSwimShow