— Create, Collaborate, Inspire & Grow

SwimLab is an incubator program, in partnership with WGSN, that fosters the growth of trailblazing brands.

At SwimShow, we are proud to continue our 40+ year tradition of supporting brands that continue to evolve with us and stand for sustainability, inclusivity and innovation.

  • BFYNE

    BFyne designs are for the risk taking woman, standing strong on body positivity - constantly promoting its ethos that all bodies are beautiful and that every person has the right to love themselves. Bfyne designs emphasize curves with intention. Quality and style are prioritized and every garment is hand-sewn and has been conceptualized for the fiercely fashion-forward, cultural aficionado.

  • Lea The Label

    Leá the Label has a deep-rooted connection to the wonders of the ocean, influenced by the holistic beach culture of wellbeing and wide visions of sustainability, it was surrounded by the harmonious energy of the sea and this is where Léa the Label was born. The brand exudes an ethereal sense of understated elegance by offering timeless collections designed with intention.

  • Natasha Tonic

    Natasha Tonic is sustainable swimwear. The brand has developed several of its styles with hemp and completely biodegradable fabrics that perform well, in and out of the water. While keeping a minimalistic approach, the swimwear is designed for those who like to pack light. Natasha Tonic is sewn, dyed and dreamed up locally in Los Angeles.

  • Mare Perpetua

    Mare Perpetua is swim, made with ease at mind, aimed to create a soft, luxurious, and sustainable swimsuit that is durable and flattering. Created to last, keeping its timeless shape for many seasons to come. All pieces are created locally in Los Angeles, by using econylon, a regenerated nylon from recyled fishing nets, it is predicted it reduces the global warming impact of by up to 80% compared to other material derived from oil.

“SwimShow Activation Lab was a great experience as a new brand to connect with buyers and also to meet like-minded brands.

The ability to showcase the brand and really be able to show the brand story to new people was a wonderful experience as well!”

— Helena Paul, Founder of Mare Perpetua

"SwimShow is offering a really unique opportunity for emerging designers to be part of a huge global platform.

SwimLab provides a space for designers to have a chance to position themselves in front of buyers and industry professionals, giving them a huge boost towards making their brands successful."

— Rebecca Saygi, WGSN Swim Editor

Interested in SwimLab? Contact us at hello@swimshow.com

— Learn

The SwimLab panel discussion covered how swimwear brands are moving the industry forward/futureproofing themselves, with regards to sustainability, inclusivity, diversity, new fabrics, manufacture innovation and collection expansion. Moderated by Rebecca Saygi, the panel was titled, SwimShow X WGSN presents: Future Proofing and Innovation.